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Insights


Your Monthly Giving Program Needs a Makeover
If your monthly giving setup is just a lonely checkbox and a hope…
It’s time to make it a real program.
One that’s easy to join, smart to promote, and built on trust. Because recurring donors aren’t just helping you survive—they’re helping you plan, grow, and thrive.
2 min read


Legacy Gifts Aren’t Scary—They’re Sacred
A colleague called me yesterday with a question I hear a lot: “How do I even start talking to someone about a planned gift?” It’s a fair...
2 min read


One Angry Email, One Fixable Problem
A $500 gift. No thank-you. Two ignored emails. One furious donor. 😬
This isn’t just a horror story—it’s a wake-up call. Find out how a simple database glitch nearly cost a nonprofit a longtime supporter, and what you need to be checking in your own systems before it happens to you.
2 min read


Snail Mail Isn’t Dead—It’s Fundraising Gold
In an age where everyone’s inbox is overflowing and social media algorithms change with the wind, direct mail is quietly holding its...
3 min read


The Best Fundraising Lesson I’ve Learned
Perfection is the enemy of progress. And in fundraising, progress is what gets results.
2 min read


Year-Round Fundraising: Why Waiting Until Year-End is Costing You
Does this sound familiar? Don't pull your hair out waiting until November or December to do all your fundraising! You hit the gas on...
2 min read


Fundraising Mistakes You Don’t Know You’re Making
Here are some common fundraising missteps and how to turn them around.
2 min read


The Power of Storytelling
Stories evoke emotion, build trust, and inspire action. Share real, clear, and personal stories to connect with donors and drive impact.
1 min read


Consistency Matters
Consistency builds trust, drives donations, and keeps donors connected. Clear, cohesive messaging makes your mission unforgettable.
2 min read


Why the New Year Is the Perfect Time to Thank Your Donors
The holiday season is over, but that doesn’t mean the thank-you train should stop. In fact, the New Year is the perfect time to thank...
2 min read


Clean Donor Data: The Unsung Hero of Great Fundraising
Ugh. I just opened a gift acknowledgment letter from a nonprofit that I've supported for ages. In fact, I was a Board member and helped...
2 min read


Why Individual Donors Are Nonprofit Rock Stars (And How to Keep Your Fundraising Balanced)
If you’ve spent even a day in nonprofit fundraising, you’ve probably heard the phrase individual giving is the backbone of philanthropy....
2 min read


Giving Tuesday – Why Your Campaign Should Be at Least 3 Weeks Long
Let’s face it: Giving Tuesday isn’t the national holiday it’s sometimes made out to be. Sure, it’s a big deal in nonprofit circles, but...
2 min read


Making Year-End Giving About the Donor: Why You Should Be Writing ‘You’
Year-end giving is upon us and is one of those golden opportunities in nonprofit fundraising. Donors are in the mood to give, and many...
3 min read
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