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Insights


Are You Talking To Your Donors—or Just At Them?
You don’t need to change your mission. Just change your lens.
Let the donor see themselves in the work. Make them feel essential—because they are.
2 min read


Those Dusty Remit Envelopes? It’s Time to Set Them Free.
Got a box of remit envelopes collecting dust? It’s time to put them to work—with clear calls to action, smart distribution, and a little strategy.
2 min read


Your Monthly Giving Program Needs a Makeover
If your monthly giving setup is just a lonely checkbox and a hope…
It’s time to make it a real program.
One that’s easy to join, smart to promote, and built on trust. Because recurring donors aren’t just helping you survive—they’re helping you plan, grow, and thrive.
2 min read


Legacy Gifts Aren’t Scary—They’re Sacred
A colleague called me yesterday with a question I hear a lot: “How do I even start talking to someone about a planned gift?” It’s a fair...
2 min read


One Angry Email, One Fixable Problem
A $500 gift. No thank-you. Two ignored emails. One furious donor. 😬
This isn’t just a horror story—it’s a wake-up call. Find out how a simple database glitch nearly cost a nonprofit a longtime supporter, and what you need to be checking in your own systems before it happens to you.
2 min read


Snail Mail Isn’t Dead—It’s Fundraising Gold
In an age where everyone’s inbox is overflowing and social media algorithms change with the wind, direct mail is quietly holding its...
3 min read


The Best Fundraising Lesson I’ve Learned
Perfection is the enemy of progress. And in fundraising, progress is what gets results.
2 min read


Year-Round Fundraising: Why Waiting Until Year-End is Costing You
Does this sound familiar? Don't pull your hair out waiting until November or December to do all your fundraising! You hit the gas on...
2 min read


Fundraising Mistakes You Don’t Know You’re Making
Here are some common fundraising missteps and how to turn them around.
2 min read


The Power of Storytelling
Stories evoke emotion, build trust, and inspire action. Share real, clear, and personal stories to connect with donors and drive impact.
1 min read


Consistency Matters
Consistency builds trust, drives donations, and keeps donors connected. Clear, cohesive messaging makes your mission unforgettable.
2 min read


Why the New Year Is the Perfect Time to Thank Your Donors
The holiday season is over, but that doesn’t mean the thank-you train should stop. In fact, the New Year is the perfect time to thank...
2 min read


Clean Donor Data: The Unsung Hero of Great Fundraising
Ugh. I just opened a gift acknowledgment letter from a nonprofit that I've supported for ages. In fact, I was a Board member and helped...
2 min read


Why Individual Donors Are Nonprofit Rock Stars (And How to Keep Your Fundraising Balanced)
If you’ve spent even a day in nonprofit fundraising, you’ve probably heard the phrase individual giving is the backbone of philanthropy....
2 min read


Giving Tuesday – Why Your Campaign Should Be at Least 3 Weeks Long
Let’s face it: Giving Tuesday isn’t the national holiday it’s sometimes made out to be. Sure, it’s a big deal in nonprofit circles, but...
2 min read


Making Year-End Giving About the Donor: Why You Should Be Writing ‘You’
Year-end giving is upon us and is one of those golden opportunities in nonprofit fundraising. Donors are in the mood to give, and many...
3 min read
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