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Insights


This one’s for you.
If your days feel endlessly full, you're not imagining it.
Nonprofit work is generous—and relentless. Tasks that would make life easier get pushed to “later.”
But this Monday, Nov 25, the Black Friday Bundle for Nonprofits drops. Chock full with 32 resources (worth $3,100) for just $97—tools that clear clutter, sharpen communication, and make stewardship effortless.
When you’re supported, you don’t just keep up—you lead.
2 min read


How to write fundraising appeals that can’t wait.
If your fundraising appeal could go out any day of the year, it’s probably not urgent enough.
Urgency is what turns that’s nice into I should give right now. It’s not panic or pressure—it’s focus. Donors want to know why their gift matters today, not someday.
Here’s what works: keep your appeals time-bound, spell out what’s at stake if someone waits, and give supporters a clear next step. Because when donors understand why now, they act—every time.
2 min read


Donor-Advised Funds (DAFs) Deserve The Spotlight
Donor-Advised Funds are one of the fastest-growing ways people give—but too often, nonprofits forget to mention them. ✨
That’s why I put together a quick guide to make giving via DAF embarrassingly easy: say it out loud, say it proud, celebrate it, and invite their story.
1 min read


Get your ducks in a row.
Year-end fundraising can feel overwhelming, especially if you’re a one-person shop juggling all the hats. 🎩
That’s why I pulled together a quick, one-hour checklist that helps small teams (and solo fundraisers) cut through the chaos and breathe easier. It’s not about perfection—it’s about readiness. Take an hour now, and your December self will thank you.
1 min read


Should your nonprofit lean into Halloween (or any other holiday)?
Not every nonprofit should lean into Halloween — or any holiday. 🎃 For some (think pet rescues or children’s programs), it’s a perfect fit. But for others, it can feel off or even alienating, especially when secular agencies spotlight one belief system while ignoring the rest. The rule of thumb? Holidays only work when they authentically reflect your mission and community.
1 min read


Are You Accepting QCDs?
Even if you think you aren’t… you probably are.
And if you’re not acknowledging properly or promoting them, you’re likely out of compliance and leaving money on the table. With RMDs due by December 31, now is the time to put this amazing giving tool to work for your mission.
1 min read


Let’s Talk About Giving Tuesday
I have an unpopular opinion about Giving Tuesday: no one’s sitting around waiting for a random Tuesday to make a charitable contribution.
And, in my experience, Giving Tuesday only works when it’s more than one day — stretched into weeks of heartfelt, story-driven touchpoints that make your community feel part of something real.
2 min read


What I’d Do With 10 Extra Hours a Month
Picture this: it’s 10 a.m. on a Tuesday and you’re already ahead—emails sent, donors thanked, deadlines mapped. No panic, no chaos, just breathing room. Sounds impossible? It’s not. The difference between frantic fundraising and focused fundraising isn’t more hustle. It’s the systems that give you your time back.
2 min read


You Don’t Need a Million-Dollar Budget to Raise More Money
You don’t need a million-dollar budget—or a development team the size of a small army—to raise more money. What you need is clarity, consistency, and storytelling that actually sounds like you. Growth isn’t about fancy galas or glossy reports. It’s about building the foundation that makes simple strategies work (and keep working).
2 min read


Storytelling Isn’t Fluff. It’s Fundraising Fuel.
If your nonprofit’s newsletter reads like a tax form, you’re not alone. Storytelling isn’t just a “nice extra”—it’s the engine that connects your mission to your donors. When you position the donor as the hero of the transformation, your message stops sounding like a monologue and starts inspiring action (and gifts).
2 min read


A Labor Day Love Letter to Nonprofit Teams
Let’s be honest: no one gets into nonprofit work for the glamor. You show up for the mission. For the people. For the difference you...
1 min read


Is It Time to Break Up?
There’s a moment in almost every nonprofit’s life when it becomes painfully clear: A grant that used to serve you… is now just using you....
3 min read


Fundraising Isn’t a Mystery—It’s a House. Here’s How to Build One.
Be honest: is your fundraising house in order? Because if your donor strategy feels like a never-ending game of catch-up... if you’re...
2 min read


Your Gala’s Not Broken—But It Might Be Holding You Back
I’m going to say something unpopular. You won’t like it. In fact, it may completely turn you off from me. Here goes: Your gala might be...
2 min read


Why Ethics Matter
The short, but powerful, set of standards that fundraisers and nonprofits (should) live by.
2 min read


Did You See What Tipping Point Just Did?
What happens when nonprofits have to fill the gap? This is what one org is doing.
2 min read


Want More Big Gifts? Don’t Skip the Foundation
So many nonprofits want to grow major giving, launch a capital campaign, or start a planned giving program—but they’re missing the foundational pieces that make those goals sustainable. I use my “fundraising house” analogy to show why infrastructure, systems, and consistent donor engagement need to come first. If you’ve ever been told to “just go get bigger gifts,” this one’s for you.
2 min read


Did You Put All Your Eggs in One Basket?🧺
It time to make sure your agency thrives despite economic uncertainty. Here's how to diversify your revenue streams before it's too late.
2 min read


Are You Talking To Your Donors—or Just At Them?
You don’t need to change your mission. Just change your lens.
Let the donor see themselves in the work. Make them feel essential—because they are.
2 min read


Those Dusty Remit Envelopes? It’s Time to Set Them Free.
Got a box of remit envelopes collecting dust? It’s time to put them to work—with clear calls to action, smart distribution, and a little strategy.
2 min read
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