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The Power of Storytelling
Stories evoke emotion, build trust, and inspire action. Share real, clear, and personal stories to connect with donors and drive impact.
1 min read


Consistency Matters
Consistency builds trust, drives donations, and keeps donors connected. Clear, cohesive messaging makes your mission unforgettable.
2 min read


Why the New Year Is the Perfect Time to Thank Your Donors
The holiday season is over, but that doesn’t mean the thank-you train should stop. In fact, the New Year is the perfect time to thank...
2 min read


Clean Donor Data: The Unsung Hero of Great Fundraising
Ugh. I just opened a gift acknowledgment letter from a nonprofit that I've supported for ages. In fact, I was a Board member and helped...
2 min read


Why Individual Donors Are Nonprofit Rock Stars (And How to Keep Your Fundraising Balanced)
If you’ve spent even a day in nonprofit fundraising, you’ve probably heard the phrase individual giving is the backbone of philanthropy....
2 min read


Giving Tuesday – Why Your Campaign Should Be at Least 3 Weeks Long
Let’s face it: Giving Tuesday isn’t the national holiday it’s sometimes made out to be. Sure, it’s a big deal in nonprofit circles, but...
2 min read


Making Year-End Giving About the Donor: Why You Should Be Writing ‘You’
Year-end giving is upon us and is one of those golden opportunities in nonprofit fundraising. Donors are in the mood to give, and many...
3 min read
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