Case Study: Your Monthly Giving Program Deserves Better

And no, I'm not talking about just slapping a heart emoji on your donate button.

At one point, I worked with a large nonprofit that technically had a monthly giving program… but that’s about all you could say for it. It had a name. A few loyal donors. But no structure. No visibility. And no plan to grow.

It was basically a checkbox. And a quiet one, at that.

We decided to change that.

We built something rooted in connection—a monthly giving program that felt like community, not obligation. We gave it a brand. We gave it structure. We gave it a reason to matter to the people who were already giving month after month.

And guess what? It worked.

Retention stayed over 90%. Monthly gift totals grew. One-time gifts didn’t go away—in fact, they increased. Even the staff started talking about the program with more pride.

If you’re stuck with a “good enough” monthly option on your donation form—but no real plan to support or grow it—this is for you.

👇 Download the case study below to see exactly how we transformed this monthly program into a true force for year-round generosity. Then imagine what a little structure (and a lot of heart) could do for your donors, too.

Case Study - From Monthly Gifts to Year-Round Generosity.pdf

Download PDF • 1.33MB

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I'm Liz. I help nonprofits raise more money with less stress—so you can stay focused on the work that matters. You don’t have to figure out fundraising alone. Let’s talk.