QCD Digital Marketing Pack

If your team has the infrastructure to confidently accept and acknowledge Qualified Charitable Distributions — and you’re ready to actually market them to donors...
 
This pack is for you.
 
(Not quite there yet? Start with my QCD Starter Pack. It will help you build the backend confidence and systems you need so that when you promote QCDs, you know exactly what to do when one lands in your inbox.)
 
My QCD Digital Marketing Pack is your done-for-you, multi-channel campaign for promoting Qualified Charitable Distributions clearly, confidently, and consistently.
 
No guessing.
No writing from scratch.
No overcomplicating it.
 
It’s about marketing them well.
 
Inside this Canva-powered toolkit, you’ll find everything you need to run a coordinated QCD awareness campaign across email, blog, social media, and newsletter channels. The templates were created specifically for small and mid-sized nonprofits, which means they’re straightforward, donor-friendly, and built to educate rather than pressure.
    
Simply add your logo, update the colors to match your brand, plug in your EIN and links, and you’re ready to launch.
 
What’s included in the QCD Digital Marketing Pack:
 
A fully written, donor-friendly blog post explaining QCDs
A three-part email series designed to educate, build trust, and provide a gentle reminder
Three coordinated social media posts optimized for Facebook and Instagram
Newsletter-ready copy for both digital and print
A collection of flexible P.S. lines for acknowledgments and other correspondence
Campaign strategy notes and a suggested calendar
A practical launch checklist to keep you organized
 
Qualified Charitable Distributions are one of the most tax-efficient ways for donors 73+ to give.
 
But most nonprofits either mention them inconsistently, explain them poorly, or only talk about them once a year — if at all.
 
This pack helps you normalize QCD giving in a calm, strategic way so donors begin to see it as a smart and natural option.
 
And when you run this campaign annually — or even twice a year — you position your organization for larger, more thoughtful gifts over time.
 
This isn’t a one-off appeal.
 
It’s long-term revenue strategy for small-but-mighty nonprofits that want to work smarter, not louder.