A Simple Way To Stronger Donor Trust — and It Won't Cost You a Dime

Donor trust is built over time, through hundreds of small interactions — the letters you send, the calls you return, the promises you keep. There's no shortcut.

​

But there are things you can do to signal your commitment clearly and professionally. Officially adopting the AFP Donor Bill of Rights is one of them.

​

Most nonprofits have never heard of it. The ones that have rarely publish it. This one-sheet walks you through three simple steps: applying for adoption, adding the Bill of Rights to your website, and putting a short trust statement on your donation form — the moment when donor confidence matters most.

​

Here's what you'll get:

• A brief explanation of the AFP Donor Bill of Rights and how to apply for official adoption

• Instructions for creating a dedicated donor trust page on your website

• Done-for-you copy for your donation form — fill in your details and it's ready to publish

​​

It won't transform your donor relationships overnight. But it's a solid, professional step in the right direction — and most of your peers haven't taken it.