Hi there. I'm glad you're here.

I'm Liz Morton and I spent 18 years inside mission-driven nonprofits building fundraising infrastructure.

 

I watched organizations with limited resources outpace better-funded nonprofits because they invested in the right systems. I watched really good organizations quietly struggle because no one showed them it was possible to do this differently—or their leadership actively fought against the very structure that would benefit them.

​

I got tired of watching that second pattern.

​

But it was natural to find myself in this place. I was extraordinarily close to my maternal grandparents. My grandmother had been an accountant and bookkeeper, and at nine years old, she taught me the difference between a Roth IRA and a traditional IRA.

 

But what shaped me most was what they told me from the very beginning: their estate was being left to charity.

​

My grandfather grew up in abject poverty, but used the GI Bill after WWII to go to medical school.  My grandparents worked hard to build a solidly middle-class life. And they believed—truly believed—that giving back was the good and right thing to do.

 

Their estate would go to nonprofits they loved: some that had helped our family, some that did medical research, but all organizations close to their heart. Giving wasn't transactional.

 

It was intentional. It flowed from values.

​

​