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Case Study: How I Help Nonprofits Build a Giving Hub for Every Donor

  • lizmorton03
  • May 19
  • 1 min read

Updated: May 24

Let’s be real: most nonprofit websites aren’t exactly built for the modern donor.

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Stock gifts? Maybe mentioned in passing.

DAF giving? Buried in a footer.

QCDs? Wait, what’s a QCD again?

Even monthly giving and bequests can feel like afterthoughts—if they’re there at all.


Meanwhile, your team might not feel totally confident explaining these giving types, let alone stewarding them.


That’s where I come in.


What I Do


I help small and mid-sized nonprofits build out a clear, donor-friendly “Ways to Give” hub—one that actually supports the way people want to give today.


That includes:

  • Individual landing pages for each gift type

  • Tax and processing info written in plain English

  • Messaging that’s centered on donor impact

  • Clean, branded design that feels welcoming and intentional


I also help make sure it’s not just there—it’s part of a larger strategy. We thread it into your newsletters, email series, and targeted campaigns so donors are never guessing how to support the work they care about.


The Result?


Donors have more options and fewer roadblocks.

Staff have the language and tools to confidently talk about giving.

And you have a system that meets generosity at the door—however it shows up.


📄 Want to see what this looks like in practice? Download my case study, No Wrong Door, to see how I structure donor-centered giving hubs that actually get used.





I'm Liz. I help nonprofits raise more money with less stress—so you can stay focused on the work that matters. You don’t have to figure out fundraising alone. Let’s talk.

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