Not every nonprofit should lean into Halloween — or any holiday. 🎃 For some (think pet rescues or children’s programs), it’s a perfect fit. But for others, it can feel off or even alienating, especially when secular agencies spotlight one belief system while ignoring the rest. The rule of thumb? Holidays only work when they authentically reflect your mission and community.

There’s a moment in almost every nonprofit’s life when it becomes painfully clear: A grant that used to serve you… is now just using you....