If your fundraising appeal could go out any day of the year, it’s probably not urgent enough. Urgency is what turns that’s nice into I should give right now. It’s not panic or pressure—it’s focus. Donors want to know why their gift matters today, not someday. Here’s what works: keep your appeals time-bound, spell out what’s at stake if someone waits, and give supporters a clear next step. Because when donors understand why now, they act—every time.

Donor-Advised Funds are one of the fastest-growing ways people give—but too often, nonprofits forget to mention them. ✨ That’s why I put together a quick guide to make giving via DAF embarrassingly easy: say it out loud, say it proud, celebrate it, and invite their story.